by Matthew Jacobs: Tony Robbins: I Am Not Your Guru” premieres July 15…

Awaken

For the countless devotees who have made his books bestsellers and his retreats religious experiences, Tony Robbins is a guru. But don’t tell him that.

The new documentary “Tony Robbins: I Am Not Your Guru” offers an unprecedented look at the life coach’s annual six-day seminar, where 2,500 people gather to learn from Robbins’ outsize counsel. Joe Berlinger — the director known for gritty documentaries about the West Memphis 3, Chevron and Whitey Bulger — was the first person allowed to bring a camera crew to the Florida retreat. Berlinger has since fashioned a serene snapshot of the Robbins phenomenon.

The movie’s first trailer is now online. “Tony Robbins: I Am Not Your Guru” premieres on Netflix and opens in theaters on July 15.

Source: AWAKEN